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Super pumped : the battle for Uber
2019
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The award-winning New York Times technology correspondent chronicles the dramatic rise and fall of Uber against a backdrop of mobile-era changes throughout Silicon Valley, covering such subjects as its union battles, toxic culture and aggressive marketing tactics. - (Baker & Taylor)

"A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. In June 2017, Travis Kalanick, the hard-charging CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world yet for many came to symbolize everything wrong with Silicon Valley. In the tradition of Brad Stone's Everything Store and John Carreyrou's Bad Blood, award-winning investigative reporter Mike Isaac's Super Pumped delivers a gripping account of Uber's rapid rise, its pitched battles with taxi unions and drivers, the company's toxic internal culture and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history"-- - (Baker & Taylor)

New York TimesWall Street JournalNew York Times - (WW Norton)

In June 2017, Travis Kalanick, the hard-charging CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.New York TimesSuper PumpedWhat followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company’s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.Super Pumped - (WW Norton)

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